Jeffrey Parsons

Professor - Management Information Systems

Associate Dean - Research

Faculty of Business Administration

Memorial University of Newfoundland

Research: Database Management; Electronic Commerce; Object-Oriented Systems and Reuse; Systems Analysis and Design; Theoretical Foundations of Information Systems

Teaching: Data Management, Systems Analysis and Design, Business Programming, Electronic Commerce

Ph.D.	1992	The University of British Columbia	Management Information Systems
B.Comm.	1985	Memorial University of Newfoundland

2002-Present: Memorial University of Newfoundland, Professor (Cross-appointment), (Department of Computer Science)

2001-Present: Memorial University of Newfoundland, Professor, (Faculty of Business Administration)

2003-Present: Memorial University of Newfoundland, Associate Dean, (Research, Faculty of Business Administration)

1999-2002: Memorial University of Newfoundland, Associate Professor (Cross-appointment), (Department of Computer Science)

1996-2001: Memorial University of Newfoundland, Associate Professor, (Faculty of Business Administration, tenured, September 1, 1998)

1993-1996: Memorial University of Newfoundland, Assistant Professor of MIS, (Faculty of Business Administration)

1995-1995: The Wharton School, The University of Pennsylvania, Visiting Assistant Professor of Information Systems.

Parsons, J. , (2003). Impacts of Local versus Global Schema Diagrams on Verification and Completeness in Conceptual Data Modeling. Journal Of Management Information Systems, 19 (3) , 155-183.

Parsons, J. & Wand, Y. (2003). Attribute-Based Semantic Reconciliation of Multiple Data Sources. Journal on Data Semantics, 2800 , 21-47.

Dobing, B. & Parsons, J. (2001). Using the Internet to Simulate Virtual Organizations in MBA Curricula. Journal of Information Systems Education, 12 (1) , 9-14.

Gallagher, K. , Parsons, J., & Foster, D. (2001). A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’. Journal Of Advertising Research, 41 (4) , 71-81.

Gallagher, K. , Foster, D., & Parsons, J. (2001). The Medium is not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web. Journal Of Advertising Research, 41 (4) , 57-70.

Parsons, J. & Wand, Y. (2000). Emancipating Instances from the Tyrany of Classes in Information Modeling. ACM Transactions on Database Systems, 25 (2) , 228-268.

Parsons, J. & Foster, K. D. (2000). Using the Internet to Build Realism in Teaching Requirements Analysis. Journal of Information Systems Education, 11 (3-4) , 141-146.

Dobing, B. & Parsons, J. (2000). Understanding the Role of Use Cases in UML: A Review and Research Agenda. Journal of Database Management , 28-36.

Parsons, J. & Wand, Y. (1997). Choosing Classes in Conceptual Modeling. Communications of the ACM, 40 (6) , 63-69.

Parsons, J. & Wand, Y. (1997). Using Objects for Systems Analysis. Communications of the ACM, 40 (12) , 104-110.

Parsons, J. , (1996). An Information Model Based on Classification Theory. Management Science, 42 (10) , 1437-1453.

Wand, Y. , Monarchi, D., Parsons, J., & Woo, C. (1995). Theoretical Foundations of Conceptual Modeling. Decision Support Systems , 285-304.

Parsons, J. & Cole, L. (2004). Properties of Properties: An Experimental Evaluation of Property Precedence in Conceptual Modelling. Asia-Pacific Conference on Conceptual Modeling, 31 , 101-110.

Parsons, J. , Ralph, P., & Gallagher, K. (2004). Using Viewing Time to Infer User Preference in Recommender Systems. forthcoming in AAAI Workshop on Semantic Web Personalization .

Parsons, J. & Cole, L. (2004). Understanding Representation Fidelity: A Framework for Experimental Evaluation of Conceptual Modeling Techniques. forthcoming in Americas Conference on Information Systems .

Parsons, J. & Wand, Y. (2002). Property-based Semantic Reconciliation of Heterogeneous Information Sources. International Conference on Conceptual Modeling (ER), 2503 , 351-364.

Parsons, J. , Gallagher, K., & Foster, K. D. (2000). Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes Toward Web Content. Hawaii International Conference on Systems Sciences, 33 .

Parsons, J. & Wand, Y. (2000). Using Property Precedence to Support Semantic Interoperability. Workshop on Information Technologies and Systems , 103-108.

Parsons, J. , Gallagher, K., & Foster, D. (2000). Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. Hawaii International Conference on Systems Sciences .

Gallagher, K. , Foster, D., & Parsons, J. (1999). An Experimental Comparison of the Effectiveness of Print versus Hypertext Advertising. Annual Conference of the Administrative Sciences Association of Canada , 116-125.

Parsons, J. & Saunders, C. (1998). Anchoring and Adjustment: Impediments to Reuse in Object-Oriented Programming?. Workshop on Information Technologies and Systems , 197-206.

Gallagher, K. & Parsons, J. (1997). A Framework for Targeting Banner Advertising on the Internet. Hawaii International Conference on Systems Sciences .

Foster, K. D. & Parsons, J. (1997). Technology-Mediated Active Learning in Information Systems Development Pedagogy: A Case Study. Americas Conference on Information Systems, 3 .

Parsons, J. , (1996). On Experimental Evaluation of Classification in Information Modelling. Workshop on Evaluation of Modelling Methods in Systems Analysis and Design , 1-10.

Parsons, J. , (1996). An Experimental Investigation of Local versus Global Schemas in Conceptual Data Modeling. Workshop on Information Technologies and Systems , 61-70.

Parsons, J. , (1995). A Graphical Technique for Modeling Multi-user Data Requirements. Hawaii International Conference on Systems Sciences, 28 , 273-282.

Parsons, J. , (1995). Using the Internet to Simulate Virtual Organizations in MBA Curricula. Americas Conference on Information Systems, 1 , 546-548.

Parsons, J. , (1994). On the Relevance of Classification Theory to Database Design. ASIS SIG/CR Classification Research Workshop, 5 , 129-138.

Parsons, J. , (1994). Instance-based Primitives for Data Modeling. Workshop on Information Technologies and Systems, 4 , 215-224.

Parsons, J. , (1993). A Cognitive Foundation for Evaluating Object-Oriented Analysis Methods. Hawaii International Conference on Systems Sciences, 26 (4) , 699-708.

Parsons, J. , (1993). Multiple Classification and Instance-based Data Modeling. Workshop on Information Technologies and Systems, 3 , 67-76.

Parsons, J. & Wand, Y. (1992). Guidelines for Evaluating Classes in Data Modeling. International Conference on Information Systems, 13 , 1-8.

Parsons, J. & Wand, Y. (1991). The Object Paradigm - Two for the Price of One?. forthcoming in Workshop on Information Technologies and Systems, 1 , 308-319.

Parsons, J. & Su, J. (2004). iQL: A Query Language for the Instance-based Data Model. forthcoming in British National Conference on Databases, 21 , 2.

Parsons, J. , (1993). Classification Theory and Metamodelling. International Summer School on Method Engineering and Metamodelling, 2 , 28-30.

Dobing, B. & Parsons, J. (2004). UML in Practice: A Survey of UML Use. Symposium on Research in Systems Analysis and Design, 3 .

Parsons, J. & Cole, L. (2004). Understanding Representation Fidelity. Symposium on Research in Systems Analysis and Design .

Dobing, B. & Parsons, J. (2004). The Role of Use Cases in the UML. forthcoming, In M. Khosrow-Pour (Ed.) Encyclopedia of Information Science and Technology . Hershey, PA: Idea Publishing Group.

Parsons, J. , (2003). Data Modeling. In J. Blazewicz, W. Kubiak, T. Morzy, M. Rusinkiewicz (Ed.) Handbook on Data Management in Information Systems , (pp. 49-77). Berlin: Springer.

Dobing, B. & Parsons, J. (2002). Understanding the Role of Use Cases in UML: A Review and Research Agenda. In K. Siau (Ed.) Advanced Topics in Database Research , (pp. 367-382, 111-128). Hershey, PA: IRM Press.

Parsons, J. , Russo, N., & Tolvanen, J. (1999). Educating Methodology Researchers: Foundational Research Issues. In N. Jayaratna and B. Fitzgerald (Ed.) Training and Education of Methodology Practitioners and Researchers . Berlin: Springer.

Ramesh, V. , Parsons, J., & Browne, G. (1999). What is the Role of Cognition in Conceptual Modeling? A Report on the First Workshop on Cognition and Conceptual Modeling. In P.P.Chen, J.Akoka, H.Kangassalo, B.Thalheim (Ed.) Conceptual Modeling: Current Issues and Future Directions , (pp. 272-280). .

Parsons, J. , (1996). On the Relevance of Classification Theory to Database Design. In R. Fidel, C. Beghtol, B.H. Kwasnik, P.J. Smith (Ed.) Advances in Classification Research: Volume 5 , (pp. 131-140). Medford, NJ: Information Today, Inc..

2003 - Parsons, Jeff and Linda Cole, "Understanding Representation Fidelity: A Framework for Experimental Evaluation of Conceptual Modeling Techniques", First International Workshop on Conceptual Modelling Quality , held in Chicago, Illinois, October 2003.

2002 - Parsons, Jeff , "Crafting a Strong Research Grant Application", Doctoral Consortium of the Conference on Advanced Information Systems Engineering , held in Toronto, Canada, May 2002.

2002 - Parsons, Jeff , Katherine Gallagher, and Paul Ralph, "Inferring Preferences from Viewing Time: Implications for the Design of Electronic Catalogs", INFORMS Annual Meeting , held in San Jose, California, November 2002.

2002 - Parsons, Jeff and Yair Wind, "Using Property Precedence to Support Semantic Interoperability", Tenth Workshop on Information Technologies and Systems , held in Brisbane, Australia, December 2002.

2001 - Parsons, Jeff , Katherine Gallagher, and Dale Foster, "Advertising or Content: Does Message Classification Affect Information Processing and Evaluation?", Society for Consumer Psychology Annual Conference , held in Seattle, Washington, May 2001.

1999 - Parsons, Jeff , "Crafting a Strong Research Grant Application: Notes from the Trenches", Twenty-Ninth Annual Atlantic Schools of Business Conference , held in Halifax, Canada, October 1999.

1998 - Parsons, Jeff , "Anchoring and Adjustment: Impediments to Reuse in Object-Oriented Systems Development?", Conference on Managing Information Technologies, Oakland University , held in Rochester, Michigan, October 1998.

1997 - Parsons, Jeffrey , Nancy Russo, and Juha-Pekka Tolvanen, "Educating Methodology Researchers: Foundational Research Issues", British Computer Society Conference on Information Systems Methodologies , held in Preston, Great Britain, August 1997.

1996 - Siau, Keng , Lucas Introna, Graham MacLeod, Jeffrey Parsons, and Yair Wand, "Reengineering Method Engineering", Method Engineering*96 , held in Atlanta, Georgia, August 1996.

1995 - Batra, Dinesh , Sjaak Brinkkemper, Jeffrey Parsons, and Yair Wand, "Conceptual Modeling in Information Systems Development: Should it be Driven Users' Needs or by Designers' Needs?", International Conference on Information Systems , held in Amsterdam, Netherlands, 1995.

1994 - Parsons, Jeffrey , Ritu Agarwal, Dinesh Batra, Iris Vessey, and Yair Wand, "Experimental Research in Systems Development Methodologies: Opportunities and Challenges", International Conference on Information Systems , held in Vancouver, BC, Canada, December 1994.

1992 - Monarchi, David , Terrence Barron, Jeffrey Parsons, Yair Wand, and Carson Woo, "Foundations of Conceptual Modeling", Workshop on Information Technologies and Systems , held in New York, New York, December 1992.

2001 - Parsons, Jeffrey , Deborah Compeau, Marie Emond, and Lolan Merklinger, "Information Systems Research Funding in Canada: SSHRC vs. NSERC", Annual Conference of the Administrative Sciences Association of Canada , held in London, ON, Canada, May 2001.

1998 - Parsons, Jeffrey , Brian Dobing, and John Cooke, "Use Cases in Object-Oriented Analysis: Protecting Users from Objects?", Annual Conference of the Administrative Sciences Association of Canada , held in Saskatoon, SK, Canada, June 1998.

1997 - Parsons, Jeffrey , "What is the Role of Cognition in Conceptual Modeling?", Workshop on Cognition and Conceptual Modeling , held in Los Angeles, California, November 1997.

1997 - Parsons, Jeffrey and Yair Wand, "Emancipating Instances from Class Tyranny", Workshop on Cognition and Conceptual Modeling , held in Los Angeles, California, November 1997.

2004 - "Advertising or Content? Toward a Message Classification Model", PI: Katherine Gallagher CI: K. Dale Foster, MUN (SSHRC General Research Grant), ($ 316,935).

2002 - "Enhancing UML for Object-oriented Systems Analysis and Design: Theoretical Development and Empirical Evaluation", April 2002 - March 2005, Social Sciences and Engineering Research Council of Canada , ($ 84,000).

2002 - "Property-based Semantic Reconciliation of Heterogeneous Information Sources ", April 2002 - March 2006, Natural Sciences and Engineering Research Council of Canada, ($ 92,000).

2001 - "Empirical Evaluation and Extension of UML Techniques for Object-Oriented Systems Analysis and Design", (Bridging funding that preceded application and awarding of current SSHRC grant), MUN (SSHRC General Research Grant), ($ 15,400).

1998 - "Efficiency and Usability in an Instance-based Database Management System ", April 1998 - March 2002, Natural Sciences and Engineering Research Council of Canada, ($ 66,880).

1997 - "Print vs. Hypertext: An Experimental Study of Advertising Effectiveness", SSHRC, ($ 2,900).

1997 - "Empirical Evaluation of Information Modeling Techniques from the Perspective of Classification Theory", April 1997 - March 2001, Social Sciences and Humanities Research Council of Canada, ($ 52,150).

1995 - "A Methodology and Tools for Instance Based Information Modeling", April 1995 to March 1998 (Includes $5,000 in bridge funding from Faculty of Business Administration Associates' Fund - 1993), NSERC, ($ 25,000).

1992 - "Empirical Evaluation of a Classification Theory Based Systems Analysis Methodology", April 1992 - March 1997, SSHRC, ($ 32,000).

Parsons, J. & Cole, L. (2004). 'An Experimental Study of the Effects of Representing Property Precedence on the Comprehension of Conceptual Schema Diagrams', under review at Journal is not in list - being petitioned.

Parsons, J. & Saunders, C. (2003). 'Effects of Anchoring and Adjustment on Artifact Reuse in Object-Oriented Systems Development', under review at Journal is not in list - being petitioned.

Nelson, J. H. , Parsons, J., & Monarchi, D. (2005). 'A Measurement-based Framework for Business Process Modeling', targeted for Journal is not in list - being petitioned.

Parsons, J. , Gallagher, K., & Ralph, P. (2004). 'Inferring Preferences from Viewing Time: System and Evidence', targeted for Management Science.

Parsons, J. , Gallagher, K., & Foster, D. (2004). 'Advertising or Content? Toward a Message Classification Model', targeted for Journal is not in list - being petitioned.

Dobing, B. & Parsons, J. (2004). 'UML in Practice: A Survey of UML Use', targeted for Communications of the ACM.

University, ad-hoc Departmental/College, and Dissertation Committees and Other Service Assignments:

2003-2004: Faculty of Business Administration, Memorial University: Committee Chair; Ph.D. Program Feasibility Evaluation Committee

2002-2003: Faculty of Business Administration, Memorial University: Committee Chair; Advisory Board, 2002-2006

2001-2002: Faculty of Business Administration, Memorial University: Committee Chair; Search Committee

2001-2002: Faculty of Business Administration, Memorial University: Committee Chair; Advisory Board

2003-2004: University Research Professor Selection Committee: Committee Member; Committee to select URP recipients from among nominees

2002-2003: Dean of School of Graduate Studies, Memorial University: Committee Member; Search Committee

2001-2002: Faculty of Business Administration, Memorial University: Committee Member; Committee on Graduate Studies

2000-2001: President's Award for Outstanding Research Selection Committee: Committee Chair; Subcommittee of Senate Committee on Research

2000-2001: Head of Department of Computer Science, Memorial University: Committee Member; Search Committee

1994-2000: Faculty of Business Administration, Memorial University: Committee Chair; Search Committee

1996-1997: Software Engineering Program Evaluation Committee: Committee Member; Special Committee of VP-Academic to evaluate proposal from Department of Computer Science

1995-1996: President's Award for Outstanding Research Selection Committee: Committee Member; Subcommittee of Senate Committee on Research

2001: Eleventh Workshop on Information Technologies and Systems, Conference Co-chair (with Olivia Sheng, University of Arizona)., New Orleans, Louisiana (National).

2000-2001: Natural Sciences and Engineering Research Council of Canada, Chair, Unknown, Canada (International).

1999: Twenty-Ninth Annual Atlantic Schools of Business Conference, Information Systems Division, Program Co-Chair, Halifax, Canada (International).

1997-1998: Information Systems, Administrative Sciences Association of Canada, Division Chair, Unknown, Canada (International).

1997: Workshop on Cognition and Conceptual Modeling, Program Co-Chair, Los Angeles, CA., Los Angeles, California (International).

2003: Twenty-Third International Conference on Information Systems , Architecture, Systems, and Infrastructure Track, Barcelona, Spain. (International).

2003: Twenty-Fourth International Conference on Information Systems, Individuals, Teams, and Virtual Communities Track, Seattle, WA (International).

2002: Twenty-Second International Conference on Information Systems , New Orleans, LA (International).

2001: Twenty-Second International Conference on Information Systems, New Orleans, Louisiana (International).

2004: Journal of Database Management, Editorial Review Board Member (International).

2004: Journal of the Association for Information Systems, Editorial Review Board Member (International).

2004: Information Systems Review, Editorial Review Board Member (International).

2002-2003: CAISE Doctoral Consortium, Accompanying Faculty Member, Velden, Austria (International).

2004: Symposium on Research in Systems Analysis and Design, Symposium Co-organizer (with Dinesh Batra, Florida International University, Ramesh Venkataraman, Indiana University), St. John's, NL, Canada (International).

2003: Second Miami Symposium on Systems Analysis and Design Research, Symposium Co-organizer (with Dinesh Batra, Florida International University, Ramesh Venkataraman, Indiana University; Yair Wand, University of British Columbia), Miami, FL. (National).

2002: First Miami Symposium on Systems Analysis and Design Research, Symposium Co-organizer (with Dinesh Batra, Florida International University, Ramesh Venkataraman, Indiana University; Yair Wand, University of British Columbia), Miami, FL. (National).

1997: Annual Conference of the Administrative Sciences Association of Canada: Information Systems Division, Program Chair, St. John's, NL, Canada (National).

1995: International Conference on Information Systems, Best Dissertation Award Competition Judge (International).

2002-2003: Journal of the Association for Information Systems, Editorial Review Board Member (National).

1999-2003: Information Systems Review, Editorial Review Board Member (International).

1994-2003: Journal of Database Management, Editorial Review Board Member (National).

1998-2001: Natural Sciences and Engineering Research Council of Canada, Industrial Engineering Grant Selection Committee Member (International).

2004: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Riga, Latvia (International).

2004: Workshop on Information Technologies and Systems, Washington, DC (International).

2004: Workshop on Web Information Systems Engineering, Brisbane, Australia (International).

2003: INFORMS Conference on Information Systems and Technology, Atlanta, GA (International).

2003: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Velden, Austria (International).

2003: Workshop on Web Information Systems Engineering, Rome, Italy (International).

2002: Conference on Advanced Information Systems Engineering (CAISE’02), Toronto, ON (International).

2002: INFORMS Conference on Information Systems and Technology, San Jose, CA (National).

2002: Workshop on Information Technologies and Systems , Barcelona, Spain (International).

2002: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Toronto, ON, Canada (International).

2002: International Workshop on Conceptual Modeling Quality (with ER), Tampere, Finland (International).

2001: Workshop on the Evaluation of Modeling Methods in Systems Analysis and Design, Interlaken, Switzerland (International).

2001: IFIP 8.2 Working Conference on Information Systems Methodologies, Boise, Idaho (National).

2001: INFORMS Conference on Information Systems and Technology, Miami Beach, FL (National).

2001: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Interlaken, Switzerland (International).

2000: Workshop on the Evaluation of Modeling Methods in Systems Analysis and Design, Stockholm, Sweden (International).

2000: Workshop on Information Technologies and Systems , Brisbane, Australia (International).

2000: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Stockholm, Sweden (International).

1999: International Conference on Information Systems, Charlotte, North Carolina (International).

1999: Workshop on the Evaluation of Modeling Methods in Systems Analysis and Design, Heidelberg, Germany (International).

1999: Workshop on Information Technologies and Systems , Charlotte, NC (National).

1999: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Heidelberg, Germany (International).

1998: International Conference on Conceptual Modeling, Singapore (International).

1998: Workshop on the Evaluation of Modeling Methods in Systems Analysis and Design, Pisa, Italy (International).

1998: Workshop on Information Technologies and Systems, Helsinki, Finland (International).

1998: Workshop on Evaluation of Modeling Methods in Systems Analysis and Design, Pisa, Italy (International).

1997: International Conference on Conceptual Modeling, Los Angeles, CA (International).

1997: International Conference on Information Systems, Atlanta, GA (International).

1994: Workshop on Information Technologies and Systems, Vancouver, BC, Canada (International).

1993: Workshop on Information Technologies and Systems, Orlando, FL (International).

2001-2004: Journal of Management Information Systems, Ad hoc reviewer (International).

2001: IEEE Transactions on Software Engineering, Ad hoc reviewer (International).

1996: International Journal of Human-Computer Studies, Ad hoc reviewer (International).

1996 - Dean's Research Award (for outstanding research), Faculty of Business Administration, Memorial University of Newfoundland.