Social Media Power Workshops

Power Workshops

You have identified that e-marketing and social media marketing is an important component for your organization. You have developed a digital marketing strategy and integrated it into the overall strategy of your organization. You know what digital tools you want to deploy within your organization. You have started to establish a presence within these tools or utilize them within your organization.

 Where do you go from there?

The Power Workshops that are offered as part of the Digital Marketing Program are designed to address this specific question.  Through the various certificates that are offered, participants have the opportunity to explore the potential of multiple social media and e-marketing channels.  Once you have identified where it is that you want to go, the Power Workshops provide more details, specific, hands-on guidance to assist you with optimizing the channel or tool that you have selected.  

For some of the Power Workshops (HootSuite, Google AdWords, and Google Analytics), at the completion of the workshop, attendees may be ready with a bit more preparation to complete their certificate exams.  In these cases, examination fees are NOT included in the workshop fee.

The Power Workshops are designed to be offered as a semi-customized program.  During the program you will work with YOUR OWN social media channels or digital marketing.  In order to accommodate the additional guidance and hands-on training, workshop size is limited to 15 attendees for the 1 Day Workshops and a maximum of 6 attendees for the 2 Day Google AdWords and Google Analytics Power Workshops.

 Each workshop will have pre-workshop preparations that will need to be completed to provide the facilitator with key information about the organization’s strategic objectives for the digital tool or channel being addressed.  It is important that attendees have administrator access for the social media channel or digital tool.  While not required, it is highly recommended that the workshop facilitator be granted either limited or administrator access to the tool or account as well to allow for effective review and to facilitate the ability to provide strategic guidance.  Additionally, some workshops will necessitate attendees to supply graphics or supporting materials or have a budget (and credit card access) to spend on pay-per-click advertising campaigns as part of the workshop.  The exact requirement will depend on the workshop being completed and the specific objectives of the organization.

Prior to attending the Power Workshops, attendees must typically have completed a prerequisite module from the Digital Marketing Program.  In some cases, experiences users may be exempt from the prerequisites, but this will be determined by the workshop facilitator.