The growth of
the Internet in the last 20 years and the more recent
meteoric rise of Social Media has made ‘digital’ an
important aspect of the marketing programs for all
organizations in every industry.
Ensuring that there is a correct complement of
traditional marketing channels with digital alternatives
provides the most efficient and effective marketing mix.
Whether a government organization, a non-profit
entity, or a for-profit business, there is a growing
role for the inclusion of digital channels into the
integrated marketing communications program.
Providing opportunities for greater reach,
increased connectivity, better monitoring and an
increased return on investment, digital channels are
being chosen over traditional alternatives at an
increasing rate.
The Digital
Marketing Program offered by the Gardiner Centre is
composed of three Certificate Programs (each with six
modules) and five Power Workshops.
The Certificate Programs are designed to provide
an introduction to some of the most important digital
marketing tools available today. If an organization has a narrow, specific need,
modules can also be completed individually.
The modules of the certificates are not designed
just for the technical people within the organization
but rather are designed to provide ALL organizational
members from employees to upper management with an
increased understanding of the opportunities and
potential of various digital marketing channels.
The three certificates and the modules that
currently make up the Digital Marketing Program are:
·
Website & Direct E-Marketing Certificate
