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Website & Direct E-Marketing Certificate

Social Media &
E-Marketing Certificate

Advanced Social Media Marketing Certificate

Power Workshops

 

 

 

 

 

 

Digital Marketing Program

Program Introduction
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digital_marketing_programDigital Marketing Program

The growth of the Internet in the last 20 years and the more recent meteoric rise of Social Media has made ‘digital’ an important aspect of the marketing programs for all organizations in every industry.  Ensuring that there is a correct complement of traditional marketing channels with digital alternatives provides the most efficient and effective marketing mix.  Whether a government organization, a non-profit entity, or a for-profit business, there is a growing role for the inclusion of digital channels into the integrated marketing communications program.  Providing opportunities for greater reach, increased connectivity, better monitoring and an increased return on investment, digital channels are being chosen over traditional alternatives at an increasing rate.

The Digital Marketing Program offered by the Gardiner Centre is composed of three Certificate Programs (each with six modules) and five Power Workshops.  The Certificate Programs are designed to provide an introduction to some of the most important digital marketing tools available today.  To provide the broadest base of awareness and understanding, it is ideal for attendees to complete all six modules of a certificate but a four-module certificate can also be earned by completing the one core module and three additional modules within the certificate.  If an organization has a narrow, specific need, modules can also be completed individually.  The modules of the certificates are not designed just for the technical people within the organization but rather are designed to provide ALL organizational members from employees to upper management with an increased understanding of the opportunities and potential of various digital marketing channels.

 The three certificates and the modules that currently make up the Digital Marketing Program are:

·         Website & Direct E-Marketing Certificate

·      Advanced Social Media Marketing Certificate

The Power Workshops are designed to provide more in-depth, personalized guidance after completion of one of the certificate modules.  These two-day workshops are limited to 6 attendees and the focus is hands-on improvement of an organizations current online channel.  The completion of Google AdWords Power Workshop or the Google Analytics Workshop will also prepare attendees to complete their Google Certification Exams in these areas.

Facilitator

All components of the Digital Marketing Program are facilitated by Lyle Wetsch, an Associate Professor of Marketing at Memorial University, who has been teaching internet marketing since 1998, and is recognized as a leading authority on the application of social media. Lyle was also recently ranked on the top 100 marketing professors on Twitter list, click here to listen to a recent interview of Lyle speaking about the recognition on VOCM.

 


 

   
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Last Updated: October 18, 2011  

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