Program Introduction
The Website & Direct E-Marketing Certificate provides you with an
opportunity to be introduced to the world of e-marketing and the
essential ‘core’ e-marketing aspects that are considered ‘table stakes’
for all companies today, regardless of their size or industry.
While social media marketing is growing in importance and needs to be
included in your marketing mix, it is important for companies to not
forget the basics that will compose the core of your e-marketing
campaigns. The majority of a business’ customers will visit your
website even before they visit your physical business. A poorly
designed website may be difficult to locate or may cause you to lose
potential customers if they can find you but do not like what they see.
You do not get a second chance to make a first impression!
Once you have the correct design for your website, you can focus on
driving traffic to your online presence through 5 of the most practical
e-marketing tools available today through hands-on training sessions.
Although you may complete individual modules, upon completion of the 6
module certificate program, you will receive the “Website & Direct
E-Marketing Certificate”.
The value from a well structured e-marketing program comes from its
inclusion in an integrated marketing communications program composed of
both traditional e-marketing and social media marketing, completing this
six-module certificate ensures that you have the correct foundational
information on which to design your complete e-marketing & social media
programs.
Even if you delegate or subcontract some of these marketing elements,
you need to ensure that they are meeting your marketing needs correctly.
Whether you are in the private or public sector, for-profit or
non-profit, e-marketing is critical to many departments within an
organization, learn what it can offer you today.
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