 Organizations
that are not taking advantage of the FREE analytical tools that are
available such as Google Analytics, are missing out on critical
information about their website’s visitors.
Google Analytics provides you with rich insights into your website
traffic and marketing effectiveness. It is an extremely powerful tool
that is flexible and easy to use, but even companies that have Google
Analytics deployed are typically using only a very small percentage of
its features to their advantage. Successful online marketing is all
about increasing your site traffic and conversion rates.
Google Analytics allows you to write better targeted ads, integrate with
your pay-per-click marketing, strengthen your marketing initiatives and
create a higher converting website.
Additionally, you will be able to better identify who your customers are
and where they live so that you can more effectively engage in offline
marketing or business development opportunities.
Questions you will have answered in this
Session?
1. How can you install Google Analytics onto your
website?
2. What information can you get from Google Analytics
and how do you apply it to YOUR business?
3. How can you integrate Google Analytics with your
Search Engine Optimization and Search Engine Marketing programs?
4. How can Google Analytics help you determine the
ROI of your online and offline marketing efforts?
For more information please contact our
Training Advisor, Jackie Collins, at 864-2131 or by
email (jcollins@mun.ca).
|
