Certificate Introduction
 The Social Media & E-Marketing Certificate provides you with an
opportunity to enhance your digital and e-marketing program by
introducing you to the most popular social media channels that you can
use today. Any application of digital or social media into your
marketing and communications mix begins with having a clear strategy and
policy.
The Social Media Marketing Strategy module assists you with
understanding how digital and social media can be integrated into your
overall organizational strategy and your overall marketing strategy.
Once you understand the foundational strategy that needs to be
established in your organization, you can then explore 5 of the most
popular e-marketing and social media tools that generally need to be
part of your toolbox for 2013. Although you are able to complete
modules individually in some training locations, completion of all six
modules will qualify you to receive the “Social Media & E-Marketing
Certificate”. Through hands-on training sessions, you will become
familiar with the different media, understand the marketing and
organizational objectives the social media channels can help you
achieve, and begin to establish or enhance your digital presence.
|
